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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems - Softcover

Koku, P.

 
9781349478811: Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
Softcover
ISBN 10: 1349478814 ISBN 13: 9781349478811
Publisher: Palgrave MacMillan, 2016

This specific ISBN edition is currently not available.

Synopsis

1. Theory of the firm 2. The Customer Lifetime Value 3. Strategic Marketing Plan 4. Signaling in Marketing 5. New Product Introduction 6. Sales force Compensation and Management 7. Marketing Communication 8. Advertising 9. Pricing and Sales Promotion 10. Marketing Mistakes and Their Impact on the Firm Cases

"synopsis" may belong to another edition of this title.

Publisher
Palgrave MacMillan
Publication date
2016
Language
English
ISBN 10 
1349478814
ISBN 13 
9781349478811
Binding
Paperback
Number of pages
216

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Other Popular Editions of the Same Title

9781137379474: Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems

Featured Edition

ISBN 10:  1137379472 ISBN 13:  9781137379474
Publisher: Palgrave Macmillan, 2014
Hardcover