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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems - Softcover
Synopsis
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
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About the Author
Paul Sergius Koku is Professor at Florida Atlatic University, USA.
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Decision Making in Marketing and Finance
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Palgrave Macmillan US Aug 2014, 2014
ISBN 10: 1349478822
ISBN 13: 9781349478828
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis. 216 pp. Englisch. Seller Inventory # 9781349478828
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Decision Making in Marketing and Finance
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Palgrave Macmillan, 2014
ISBN 10: 1349478822
ISBN 13: 9781349478828
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Condition: New. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280. . 2014. 1st ed. 2014. Paperback. . . . . Seller Inventory # V9781349478828
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Decision Making in Marketing and Finance
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Paul Sergius Koku is Professor at Florida Atlatic University, USA.As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The s. Seller Inventory # 385691956
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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Decision Making in Marketing and Finance
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Condition: New. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280. . 2014. 1st ed. 2014. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781349478828
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Decision Making in Marketing and Finance
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Palgrave Macmillan US, Palgrave Macmillan US Aug 2014, 2014
ISBN 10: 1349478822
ISBN 13: 9781349478828
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Taschenbuch. Condition: Neu. Neuware -As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue.In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch. Seller Inventory # 9781349478828
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Decision Making in Marketing and Finance : An Interdisciplinary Approach to Solving Complex Organizational Problems
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ISBN 10: 1349478822
ISBN 13: 9781349478828
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis. Seller Inventory # 9781349478828
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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
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