Synopsis
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
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About the Author
JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.
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The Brand Glossary
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Palgrave Macmillan Limited, 2006
ISBN 10: 1403998094
ISBN 13: 9781403998095
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The Brand Glossary
Published by
Palgrave Macmillan Limited, 2006
ISBN 10: 1403998094
ISBN 13: 9781403998095
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9822605-20
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The Brand Glossary
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Condition: Muy bueno. : Este libro es una guía esencial para comprender el lenguaje del branding. Interbrand, la consultora líder en estrategia y diseño de marcas, desmitifica y educa sobre la creación y gestión de marcas. Con definiciones claras y ejemplos prácticos, este glosario es una herramienta valiosa para profesionales y estudiantes del marketing. EAN: 9781403998095 Tipo: Libros Categoría: Negocios y Economía Título: The Brand Glossary Autor: Interbrand Editorial: Palgrave Macmillan Idioma: en Páginas: 147 Formato: tapa blanda. Seller Inventory # Happ-2024-06-27-781147ab
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The Brand Glossary
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781403998095. Seller Inventory # 9082029
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THE BRAND GLOSSARY
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The Brand Glossary
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The Brand Glossary
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SPRINGER NATURE Sep 2006, 2006
ISBN 10: 1403998094
ISBN 13: 9781403998095
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands. 141 pp. Englisch. Seller Inventory # 9781403998095
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The Brand Glossary
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