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Synopsis
The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.
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About the Author
Bob de Wit is director of the Strategy Academy, an international research and educational institution focusing on strategy, leadership and business innovation issues (www.strategy-academy.org). He is also managing director of Strategy Works, an international strategy consulting and coaching firm that facilitates boardroom decision-making and guides companies through processes of strategic renewal (www.strategy-works.com). Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group `The Practice of Strategy¿, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.
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- PublisherCengage Learning EMEA
- Publication date2010
- ISBN 10 1408019027
- ISBN 13 9781408019023
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages975
- Rating
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Strategy: Process, Content, Context
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Strategy: Process, Content, Context
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Strategy: Process, Content, Context
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Strategy
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Strategy
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Strategy
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2200grams, ISBN:9781408019023. Seller Inventory # 8597326
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Strategy
Published by
Cengage Lrng Business Press, 2010
ISBN 10: 1408019027
ISBN 13: 9781408019023
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2250grams, ISBN:9781408019023. Seller Inventory # 8445940
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Strategy
Published by
Cengage Lrng Business Press, 2010
ISBN 10: 1408019027
ISBN 13: 9781408019023
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2100grams, ISBN:9781408019023. Seller Inventory # 8445941
Quantity: 1 available
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Strategy
Published by
Cengage Lrng Business Press, 2010
ISBN 10: 1408019027
ISBN 13: 9781408019023
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2100grams, ISBN:9781408019023. Seller Inventory # 8445943
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Strategy
Seller: Starx Products, North York, ON, Canada
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The textbook is in a good readable condition. Pages and cover are intact. The spine and cover show minimal signs of wear, edges may have dents. May not include access code or DVD/CD. Seller Inventory # BR38-G-1408019027-022
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