Items related to Introducing Public Relations: Theory and Practice
Synopsis
This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.
"synopsis" may belong to another edition of this title.
About the Author
Keith Butterick has worked in journalism and Public Relations. His career started in local newspapers before specialising in magazine journalism and finance and business journalism. His work as a business journalist included Business Editor of ‘Yorkshire on Sunday’ editor of various trade publications such as ‘Caring Today’ and ‘Private Wealth Advisor’, ‘Business in Yorkshire’.
He launched and edited two successful business magazines ‘Finance North’ and ‘Northern Business and Finance’. He was twice the winner of the Industrial Society/Texaco Industrial Society of Industrial Journalist of the Year and shortlisted twice in the British Society of Magazine Editors business magazine section. He was also Northern Business Journalist of the Year on two occasions.
In Public Relations he has worked across a number of sectors, in both Public Relations consultancies and as in-house PR practitioner for a public company handling media and investor relations. His working experience includes consumer PR he was a director of a financial public relations where he worked on the flotation of a number of companies. He has also worked in public affairs. He also worked as press officer for the Labour Party during general and European elections.
He is one of the few researchers in the UK working in the field of business and financial journalism, his book, Collusin and Complacency: A Critical Introduction too Business and Financial Journalism will be published October 2015.
A former Councillor and with his experience has advised Local authorities on communication strategy and carrying out communication audits. He also advises many large scale companies on Public Liaison Panels, he is an expert on community engagement and has run many consultation programmes on behalf of clients.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2011
- ISBN 10 1412921155
- ISBN 13 9781412921152
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages240
- Rating
Buy New
View this item
US$ 18.69
Shipping:
US$ 20.42
From Spain to U.S.A.
Other Popular Editions of the Same Title
Search results for Introducing Public Relations: Theory and Practice
Stock Image
Introducing Public Relations: Theory And Practice
Published by
SAGE Publications Inc, United States, Thousand Oaks, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Fine. Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and day in the life examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time. Seller Inventory # GOR012468338
Quantity: 1 available
Stock Image
Introducing Public Relations: Theory And Practice
Published by
SAGE Publications Inc, United States, Thousand Oaks, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and day in the life examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007169712
Quantity: 4 available
Stock Image
Introducing Public Relations: Theory and Practice
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-026-01711
Quantity: 2 available
Stock Image
Introducing Public Relations : Theory and Practice
Published by
SAGE Publications, Limited, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP76756794
Quantity: 2 available
Stock Image
Introducing Public Relations : Theory and Practice
Published by
SAGE Publications, Limited, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38475513-20
Quantity: 1 available
Stock Image
Introducing Public Relations: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781412921152. Seller Inventory # 5810785
Quantity: 1 available
Seller Image
INTRODUCING PUBLIC RELATIONS. THEORY AND PRACTICE
Published by
SAGE, LONDRES, 2009
ISBN 10: 1412921155
ISBN 13: 9781412921152
New
Rustica (tapa blanda)
Seller: Antįrtica, Madrid, MAD, Spain
Seller rating 5 out of 5 stars
Rustica (tapa blanda). Condition: New. Dust Jacket Condition: Nuevo. 1. Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. LIBRO. Seller Inventory # 78529
Quantity: 2 available
Seller Image
Introducing Public Relations : Theory and Practice
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 6375492
Quantity: Over 20 available
Seller Image
Introducing Public Relations : Theory and Practice
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 6375492-n
Quantity: Over 20 available
Stock Image
Introducing Public Relations
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781412921152
Quantity: Over 20 available