Items related to Strategic Copywriting: How to Create Effective Advertising
Synopsis
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.
In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
"synopsis" may belong to another edition of this title.
About the Author
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications include The Rise of Advertising in the United States and Cases in Advertising and Marketing Management (with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.
Review
A well-written presentation of the basic steps for creating strategic and effective advertisements. Strategic Copywriting is thorough yet succinct, offering better instruction than books written by industry ‘gurus’; a student could read this book and create better-than-average work without any outside coaching. (Ann Maxwell, University of Oregon)
"About this title" may belong to another edition of this title.
- PublisherRowman & Littlefield Publishers
- Publication date2015
- ISBN 10 1442244089
- ISBN 13 9781442244085
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages310
- Rating
Search results for Strategic Copywriting: How to Create Effective Advertising
Stock Image
Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00082968137
Quantity: 1 available
Stock Image
Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.3. Seller Inventory # G1442244089I4N00
Quantity: 1 available
Stock Image
Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
Used
paperback
Seller: Michael Lyons, HAGERSTOWN, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # 4KVHX3001OP5
Quantity: 2 available
Stock Image
Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
Used
Softcover
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.46. Seller Inventory # 353-1442244089-gdd
Quantity: 1 available
Stock Image
Strategic Copywriting: How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
Used
paperback
Seller: Upward Bound Books, VALRICO, FL, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Books may exhibit damage including dents, creases, and folded pages. Some volumes may contain annotations or highlighted sections. PLEASE NOTE that extras or accessories may not be included. Additionally, digital codes and CDs have not been verified for functionality and may be inoperative. Seller Inventory # 59WS4H001R53_ns
Quantity: 2 available
Seller Image
Strategic Copywriting : How to Create Effective Advertising
Published by
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
New
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 24265333-n
Quantity: Over 20 available
Stock Image
Strategic Copywriting
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CW-9781442244085
Quantity: 15 available
Stock Image
Strategic Copywriting
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CW-9781442244085
Quantity: 15 available
Stock Image
STRATEGIC COPYWRITING 2ED Format: Paperback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Seller Inventory # 9781442244085
Quantity: Over 20 available
Stock Image
Strategic Copywriting (Paperback)
Published by
Rowman & Littlefield, Lanham, MD, 2015
ISBN 10: 1442244089
ISBN 13: 9781442244085
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertisingwhether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platformsare addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what worksor notand why. A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781442244085
Quantity: 1 available