Applegate Edd (228 results)
- Softcover
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Contact seller5-star sellerCondition: Used - Very good
US$ 5.84
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
US$ 6.41
Free ShippingShips within U.S.A.Quantity: 2 available
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Softcover
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore
Contact seller5-star sellerCondition: Used - Good
US$ 8.31
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.
- Softcover
Seller: HPB-Movies, Dallas, TX, U.S.A.HPB-Movies
Contact seller5-star sellerCondition: Used - Very good
US$ 4.71
US$ 3.75 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
US$ 8.70
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Good
US$ 8.70
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Rowman & Littlefield Publishers, Incorporated 2004
- Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Good
US$ 9.05
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Rowman & Littlefield Publishers, Incorporated 2004
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 9.20
Free ShippingShips within U.S.A.Quantity: 2 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank
Contact seller5-star sellerCondition: Used - Very good
US$ 4.75
US$ 4.69 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: Very Good. Used - Very Good.
- Softcover
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
Contact seller5-star sellerCondition: Used - Good
US$ 6.62
US$ 3.00 shippingShips within U.S.A.Quantity: 1 available
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should hav…e minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
- Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
Contact seller5-star sellerCondition: Used - Good
US$ 1.83
US$ 9.02 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Language: English
Published by Rowman & Littlefield Publishers, Incorporated 2004
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.28
US$ 6.71 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
US$ 14.97
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Rowman & Littlefield Publishers, Incorporated 2006
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 15.07
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
Contact seller5-star sellerCondition: Used - Very good
US$ 13.24
US$ 3.49 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Language: English
Published by Rowman & Littlefield Publishers, Lanham, MD 2014
- Softcover
- First Edition
Seller: Conover Books, Martinsville, VA, U.S.A.Conover Books
Contact seller5-star sellerCondition: Used - Good
US$ 20.00
US$ 4.99 shippingShips within U.S.A.Quantity: 1 available
Soft cover. Condition: Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applega…te surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
- Softcover
Seller: GridFreed, San Diego, CA, U.S.A.GridFreed
Contact seller5-star sellerCondition: New
US$ 19.95
US$ 6.95 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: New. In shrink wrap. Looks like an interesting title.
- Softcover
- First Edition
Seller: Reader's Corner, Inc., Raleigh, NC, U.S.A.Reader's Corner, Inc.
Contact seller5-star sellerCondition: Used - Near fine
US$ 24.50
US$ 5.50 shippingShips within U.S.A.Quantity: 1 available
Trade Paperback. Condition: Near Fine. Dust Jacket Condition: wraps. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
More images- Softcover
Seller: Bookbot, Prague, Czech RepublicBookbot
Contact seller5-star sellerCondition: Used - Fine
US$ 11.83
US$ 24.37 shippingShips from Czech Republic to U.S.A.Quantity: 1 available
Softcover. Condition: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-maki…ng process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
- Hardcover
Seller: Violet's Bookstack, Ontario, ON, CanadaViolet's Bookstack
Contact seller5-star sellerCondition: Used - Very good
US$ 32.00
US$ 11.00 shippingShips from Canada to U.S.A.Quantity: 1 available
Cloth Hard Cover. Condition: Very Good. No Jacket. 326pp, index.
- Softcover
Seller: INDOO, Avenel, NJ, U.S.A.INDOO
Contact seller5-star sellerCondition: New
US$ 45.63
Free ShippingShips within U.S.A.Quantity: 20 available
Condition: New.
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 45.66
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate exp…lains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 45.67
Free ShippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core…principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising.
- Softcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller3-star sellerCondition: New
US$ 39.53
US$ 7.89 shippingShips from Italy to U.S.A.Quantity: 5 available
Condition: new.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
US$ 48.48
Free ShippingShips within U.S.A.Quantity: 15 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.Zubal-Books, Since 1961
Contact seller5-star sellerCondition: New
US$ 45.00
US$ 4.50 shippingShips within U.S.A.Quantity: 1 available
Condition: New. 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 45.32
US$ 6.74 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 49.37
US$ 2.64 shippingShips within U.S.A.Quantity: 8 available
Condition: New.
- Hardcover
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers
Contact seller4-star sellerCondition: Used - Fine
US$ 19.51
US$ 33.56 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
- Hardcover
Seller: Broad Street Books, Branchville, NJ, U.S.A.Broad Street Books
Contact seller5-star sellerCondition: New
US$ 49.95
US$ 4.95 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.
