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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
US$ 11.83
US$ 24.37 shipping
Ships from Czech Republic to U.S.A.Quantity: 1 available
Add to basketSoftcover. Condition: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
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![Stock image for American Naturalistic and Realistic Novelists: A Biographical Dictionary [Hardcover] [Nov 30, 2001] Applegate, Edd C. for sale by Hay-on-Wye Booksellers](https://pictures.abebooks.com/isbn/9780313315725-us-300.jpg)
American Naturalistic and Realistic Novelists: A Biographical Dictionary [Hardcover] [Nov 30, 2001] Applegate, Edd C.
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Seller rating 4 out of 5 stars
US$ 19.51
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Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
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Hardcover. Condition: New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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US$ 76.46
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Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to baskethardcover. Condition: Fine. New and unread, however there is some shelf wear on cover, including light marking and / or light creasing Shipped from the UK within 2 business days of order being placed.
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American Naturalistic and Realistic Novelists: A Biographical Dictionary
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 98.58
US$ 16.08 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Literary Journalism: A Biographical Dictionary of Writers and Editors
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 98.58
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The Ad Men and Women: A Biographical Dictionary of Advertising (Contributions in American History)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 98.58
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American Naturalistic and Realistic Novelists
Language: English
Published by ABC-Clio, Incorporated, 2001
ISBN 10: 0313315728 ISBN 13: 9780313315725
Condition: Used. pp. 456 Index.
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Condition: New.
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American Naturalistic and Realistic Novelists
Language: English
Published by ABC-Clio, Incorporated, 2001
ISBN 10: 0313315728 ISBN 13: 9780313315725
US$ 114.74
US$ 8.73 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Used. pp. 456 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.
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Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 112.75
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Add to basketCondition: New. In.
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Print and Broadcast Journalism: A Critical Examination
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 112.75
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Add to basketCondition: New. In.
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American Naturalistic and Realistic Novelists
Language: English
Published by ABC-Clio, Incorporated, 2001
ISBN 10: 0313315728 ISBN 13: 9780313315725
Condition: Used. pp. 456.
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US$ 152.11
US$ 33.56 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Like New. Like New. book.
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US$ 153.49
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Add to basketHardcover. Condition: Like New. Like New. book.
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US$ 160.41
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Add to basketHardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Personalities and Products: A Historical Perspective on Advertising in America
Language: English
Published by Bloomsbury Publishing Plc, 1998
ISBN 10: 0313303649 ISBN 13: 9780313303647
Condition: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . . Books ship from the US and Ireland.
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Print and Broadcast Journalism: A Critical Examination
Language: English
Published by Bloomsbury Publishing Plc, 1996
ISBN 10: 0275953335 ISBN 13: 9780275953331
Condition: New. . 1996. Annotated edition. Hardcover. . . . . Books ship from the US and Ireland.
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US$ 190.83
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Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Personalities and Products: A Historical Perspective on Advertising in America
Language: English
Published by Bloomsbury Publishing Plc, 1998
ISBN 10: 0313303649 ISBN 13: 9780313303647
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
US$ 249.60
US$ 12.19 shipping
Ships from Ireland to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . .
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Print and Broadcast Journalism: A Critical Examination
Language: English
Published by Bloomsbury Publishing Plc, 1996
ISBN 10: 0275953335 ISBN 13: 9780275953331
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
US$ 251.26
US$ 12.19 shipping
Ships from Ireland to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. . 1996. Annotated edition. Hardcover. . . . .
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The Rise of Advertising in the United States: A History of Innovation to 1960
Language: English
Published by Rowman & Littlefield, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 58.70
US$ 19.12 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Language: English
Published by Rowman & Littlefield, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 84.30
US$ 21.05 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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The Ad Men and Women
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 99.98
US$ 7.88 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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American Naturalistic and Realistic Novelists
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 99.98
US$ 7.88 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
