Applegate Edd C (44 results)

Softcover. Condition: Fine. Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.…

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.

Hardcover. Condition: New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.

hardcover. Condition: Fine. New & unread, however may have light shelf wear to cover face, edges or corners. Shipped from the UK within 2 business days of order being placed.

hardcover. Condition: New. Shipped from the UK within 2 business days of order being placed.

Condition: New. pp. 420 Index.

Condition: New. pp. 420 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam.

Condition: New. In English.

Condition: New. In English.

Condition: New. In English.

Condition: New. pp. 456 Index.

Condition: New. In English.

Condition: New. In English.

Condition: New. pp. 456 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.

Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condition: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . . Books ship from the US and Ireland. …

Condition: New. . 1996. Annotated edition. Hardcover. . . . . Books ship from the US and Ireland.

Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condition: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . . …

Condition: New. . 1996. Annotated edition. Hardcover. . . . .

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condition: new. Hardcover. Literary journalism, a specific type of new journalism, utilizes descriptive detail, realistic dialogue, and dramatic literary techniques to enliven nonfiction reporting. Features of literary journalism have been employed for centuries, and thus it is misleading to call it new. The entries in this reference provide biographical information and critical commentary on literary journalists and editors ranging from Daniel Defoe to Charles Dickens, and Mark Twain to Truman Capote, Joseph Wambaugh, and Bill Moyers. Entries frequently include quotations that exemplify the critical response to the journalist's work, and the volume closes with a bibliography.Though literary journalism is a particular type of new journalism, its techniques have been used by writers for centuries. Some early practitioners include Joseph Addison, Richard Steele, and Daniel Defoe. Literary journalists use dramatic literary techniques to enliven nonfiction accounts of historical events. Thus literary journalism typically combines solid reporting with extensive descriptive detail, realistic dialogue, a subjective point of view, and other characteristics of fiction writing. Contemporary authors continue to employ literary journalism in their works, which range from newspaper columns to historical novels.This reference is a valuable guide to the development and practice of literary journalism. The volume begins with an introductory essay that places literary journalism within the larger context of new journalism and explains the origins of literary journalism as a form of writing. The bulk of the reference provides alphabetically arranged biographical entries for more than 150 writers and editors involved with literary journalism. Included are profiles of early figures such as Charles Dickens and Mark Twain, along with modern writers such as Truman Capote, George Plimpton, and Mike Royko. Entries survey and assess the careers of the writers and editors, provide bibliographical information, and often include quotations exemplifying the critical response to the person's work. The volume closes with a selected bibliography. Literary journalism, a specific type of new journalism, utilizes descriptive detail, realistic dialogue, and dramatic literary techniques to enliven nonfiction reporting. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condition: new. Hardcover. Realistic writers seek to render accurate representations of the world, and their novels contain authentic details and descriptions of their characters and settings. Like Realistic authors, Naturalistic ones similarly try to portray the world accurately, but they tend to depict the darker side of life. Realism was born in Europe in the nineteenth century and soon became popular in the United States, while Naturalism became prominent at the beginning of the twentieth century. Both traditions have continued in one form or another to the present day, and Realistic and Naturalistic novelists include some of America's most significant authors, such as Sherwood Anderson, Saul Bellow, Ambrose Bierce, Willa Cather, Theodore Dreiser, Ralph Ellison, and Jack London. This reference includes biographical and critical entries for more than 120 American Naturalistic and Realistic novelists.An introductory essay discusses the history of the Realistic and Naturalistic traditions, points to the difficulty of defining them, and surveys the many authors who have been associated with the two movements. The entries that follow are arranged alphabetically to facilitate use. Each includes basic biographical information and a narrative overview of the writer's educational background, professional career, and published works. The writer's works are briefly discussed in relation to the Realistic and Naturalistic traditions. Entries include primary and secondary bibliographies, and the volume closes with a list of works for further reading. This reference includes biographical and critical entries for more than 120 American Naturalistic and Realistic novelists.An introductory essay discusses the history of the Realistic and Naturalistic traditions, points to the difficulty of defining them, and surveys the many authors who have been associated with the two movements. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condition: new. Hardcover. This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.