Johnsen Art (11 results)

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condition: New. In shrink wrap. Looks like an interesting title.

Wraps. Presumed first edition/first printing. vi, 38 p. Endnotes. From an on-line posting: "For nearly two centuries, the principles of war have guided practitioners of the military art. During the last 55 years the principles of war have been a key element of U.S. Army doctrine, and recently they have been incorporated into other Service and Joint doctrines. The turn of the 21st century and the dawn of what some herald as the "Information Age, " however, may call into question whether principles originally derived in the 19th century and based on the experience of "Industrial Age" armed forces still hold. Moreover, despite their long existence, the applicability of the principles of war at the strategic level of warfare has not been the subject of detailed analysis or assessment. William T. Johnsen held the Elihu Root Chair of Military Studies at the U.S. Army War College from 1994-97. A former Infantry officer, Dr. Johnsen served in a variety of troop leading, command, and staff assignments. He holds a B.S. degree from the U.S. iv Military Academy, and an M.A. and Ph.D. in History from Duke University. Dr. Johnsen also is a graduate of the Armed Forces Staff College and the U.S. Army War College. Very good. No dust jacket. Cover has slight wear and soiling. Kistler, James E. (Cover Art) (illustrator).…

Condition: New. pp. 232 Index.

Condition: New. pp. 232.

Paperback. Condition: Very Good. Very Good .Ships From Multiple Locations. book.

Hardcover. Condition: Brand New. 217 pages. 9.25x7.50x0.75 inches. In Stock.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges-ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorrnrnEdd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entrie.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorrnrnEdd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entrie.…

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges_ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution.The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.…