Strategic Copywriting: How to Create Effective Advertising
Language: English
Published by Bloomsbury Publishing Plc, 2015
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
US$ 10.46
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Add to basketItem description from seller
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
Seller Inventory # CIN1442244089G
- Title
- Strategic Copywriting: How to Create Effective Advertising
- Author
- Edd Applegate
- Publisher
- Bloomsbury Publishing Plc
- Publication year
- 2015
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1442244089
- ISBN 13
- 9781442244085
- Edition
- 2nd Edition
In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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