Synopsis
Bringing together some of the world s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation as a complex concept that exists and occurs at a systemic level, and across various service verticals health, education, tourism, hospitality, telecommunications, retail. Addressing contemporary issues in service innovation it encompass both conceptual and applied contributions.
Featuring a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the subject and to make clear the pitfalls to be avoided.
Culminating in a suggested step-by-step guide to enable service organization s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide-reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.
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