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Synopsis
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About the Author
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his ten-year old son and many, many Legos.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
Review
"Roadside MBA is an excellent primer...With Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands." - Fortune
"Succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople who want an introduction to management theory." - The Economist
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- PublisherPan
- ISBN 10 1447286332
- ISBN 13 9781447286332
- BindingPaperback
- LanguageEnglish
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The Roadside MBA
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ISBN 10: 1447286332
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Condition: New. Idioma/Language: Inglés. Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', THE ROADSIDE MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 11839713
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