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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Softcover
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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- PublisherSpringer
- Publication date2012
- ISBN 10 1461371589
- ISBN 13 9781461371588
- BindingPaperback
- Number of pages375
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Psychology of the Consumer and Its Development (The Springer Series in Adult Development and Aging) by Webb, Robert C. [Paperback ]
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Psychology of the Consumer and Its Development : An Introduction
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Psychology of the Consumer and Its Development
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. 380 pp. Englisch. Seller Inventory # 9781461371588
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Psychology of the Consumer and Its Development
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An unusually understandable survey of the forces or perception and feeling that determine the purchases we make the roles played by fashion, fads, and status and the psychological needs that they fulfill. The book discusses how children become consumer. Seller Inventory # 4195305
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Psychology of the Consumer and Its Development: An Introduction
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Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781461371588
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Psychology of the Consumer and Its Development : An Introduction
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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. Seller Inventory # 9781461371588
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