Dynamic Models of Advertising Competition - Softcover

Erickson, Gary M.

 
9781461510321: Dynamic Models of Advertising Competition
Softcover
ISBN 10: 1461510325 ISBN 13: 9781461510321
Publisher: Springer, 2011

This specific ISBN edition is currently not available.

Synopsis

Preface. 1. Advertising and Competition. 2. Analytical Models and Strategy Concepts. 3. Analysis of a Lanchester Duopoly. 4. Analysis of a Vidale-Wolfe Duopoly. 5. Analysis of a Diffusion Duopoly. 6. Analysis of a Lanchester Triopoly. 7. Analysis of a Vidale-Wolfe Triopoly. 8. Analysis of a Diffusion Triopoly. 9. Summary and Final Considerations. References. Author Index. Subject Index.

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Publisher
Springer
Publication date
2011
Language
English
ISBN 10 
1461510325
ISBN 13 
9781461510321
Binding
Paperback
Number of pages
156

Other Popular Editions of the Same Title

9780792391463: Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing, 4)

Featured Edition

ISBN 10:  0792391462 ISBN 13:  9780792391463
Publisher: Springer, 1991
Hardcover