Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range, 62) - Softcover

Bestley, Russell; Noble, Ian

Softcover

ISBN 10: 1474232906 ISBN 13: 9781474232906

Publisher: Fairchild Books, 2016

Synopsis

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

About this title

Book Description:

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator. 

About the Author:

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK.

Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK.

About this edition

• Publisher: Fairchild Books
• Publication date: 2016
• ISBN 10: 1474232906
• ISBN 13: 9781474232906
• Binding: Paperback
• Edition number: 3
• Number of pages: 228