Items related to Successful Wine Marketing
Synopsis
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
"synopsis" may belong to another edition of this title.
From the Publisher
"Successful Wine Marketing" by Kirby Moulton and James Lapsley has just been awarded the prize in economic publications from Office International de la Vigne et du Vin. The OIV, an international organization based in France, is the key global wine and grape-growing society.
Review
Awarded by the OIV, the key global wine and grape-growing society based in France, the prize in economic publications. -- Office International de la Vigne et du Vin
"About this title" may belong to another edition of this title.
- PublisherSpringer
- Publication date2013
- ISBN 10 1475766319
- ISBN 13 9781475766318
- BindingPaperback
- Number of pages328
Buy New
Learn more about this copy
US$ 194.44
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Successful Wine Marketing
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Book is in NEW condition. 1.12. Seller Inventory # 1475766319-2-1
Quantity: 1 available
Seller Image
Successful Wine Marketing
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 21289164-n
Quantity: 5 available
Seller Image
Successful Wine Marketing by Lapsley, James, Moulton, Kirby [Paperback ]
Seller: booksXpress, Bayonne, NJ, U.S.A.
Seller rating 4 out of 5 stars
Soft Cover. Condition: new. Seller Inventory # 9781475766318
Quantity: 10 available
Stock Image
Successful Wine Marketing
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.12. Seller Inventory # 1475766319-2-3
Quantity: 1 available
Stock Image
Successful Wine Marketing
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.12. Seller Inventory # 353-1475766319-lkn
Quantity: 1 available
Stock Image
Successful Wine Marketing
Seller: Books Unplugged, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.12. Seller Inventory # bk1475766319xvz189zvxgdd
Quantity: 1 available
Stock Image
Successful Wine Marketing
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.12. Seller Inventory # 353-1475766319-vrg
Quantity: 1 available
Stock Image
Successful Wine Marketing
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. New! This book is in the same immaculate condition as when it was published 1.12. Seller Inventory # 353-1475766319-new
Quantity: 1 available
Stock Image
Successful Wine Marketing
Print on DemandSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781475766318_lsuk
Quantity: Over 20 available
Stock Image
Successful Wine Marketing
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2716030093790
Quantity: Over 20 available