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Synopsis
A roadmap of 21 actionable ways to inspire and manage change effectively for both organizational leaders and individuals.
In Change is Good... You Go First, the authors delve into the complexities of change management, both personal and organizational. Each chapter offers tangible tips and advice, applicable in any scenario that requires transformation and progress.
This guidebook is not only for leaders looking to inspire change in their organizations but also for individuals who desire personal growth and improvement. The authors' engaging narrative, complemented by inspiring quotations and enlightening anecdotes, makes the process of change less intimidating and more accessible.
Whether you are a CEO seeking to transform your organization, a manager tasked with implementing a new initiative, or an individual looking to make personal changes, Change is Good... You Go First serves as an indispensable guide on your path to progress.
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About the Authors
TOM FELTENSTEIN is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Over 38 years of “in the trenches” experience has earned Tom the notoriety of being the most trusted and provocative voice in 4 Walls Branding and Neighborhood Marketing today. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books
Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he gives presentations to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies.
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