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Synopsis
How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms?
In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change ― from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it.
Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.
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About the Author
TOM FELTENSTEIN is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Over 38 years of "in the trenches" experience has earned Tom the notoriety of being the most trusted and provocative voice in 4 Walls Branding and Neighborhood Marketing today. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books
MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads.
His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies. His titles include: Change is Good ... You Go First, Charging the Human Battery, Customer Love, Finding Joy, Habits Die Hard, Leadership Quotes, Learning to Dance in the Rain, 212°: The Extra Degree, 212° Service, 212° Leadership, Motivational Quotes, One Choice, The Best of Success, The Nature of Success, The Power of Attitude, The Power of Kindness, The Essence of Leadership, The Road to Happiness, The Dash, To a Child, Love is Spelled T-I-M-E, You Can't Send a Duck to Eagle School, What's the Big Idea?
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- PublisherSimple Truths
- Publication date2019
- ISBN 10 149267950X
- ISBN 13 9781492679509
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages128
- Rating
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Change Is Good. You Go First : 21 Ways to Inspire Change
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ISBN 10: 149267950X
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Change Is Good. You Go First : 21 Ways to Inspire Change
Published by
Sourcebooks, Incorporated, 2019
ISBN 10: 149267950X
ISBN 13: 9781492679509
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Change is Good.You Go First: 21 Ways to Inspire Change (Ignite Reads)
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