Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - Softcover

Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.

 
9781493920877: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Softcover
ISBN 10: 1493920871 ISBN 13: 9781493920877
Publisher: Springer, 2014

This specific ISBN edition is currently not available.

Synopsis

Building models for markets.- Model specification.- Data.- Estimation and testing.- Validation and testing.- Re-estimation: introduction to more advanced estimation methods.- Examples of models for aggregate demand.- Individual demand models.- Examples of database marketing models.- Use: implementation issues.- Appendix A: Matrix algebra.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2014
Language
English
ISBN 10 
1493920871
ISBN 13 
9781493920877
Binding
Paperback
Number of pages
424

Other Popular Editions of the Same Title

9781493920853: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Featured Edition

ISBN 10:  1493920855 ISBN 13:  9781493920853
Publisher: Springer, 2014
Hardcover