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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - Softcover

Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.

 
9781493920877: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Softcover
ISBN 10: 1493920871 ISBN 13: 9781493920877
Publisher: Springer, 2014

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Synopsis

Building models for markets.- Model specification.- Data.- Estimation and testing.- Validation and testing.- Re-estimation: introduction to more advanced estimation methods.- Examples of models for aggregate demand.- Individual demand models.- Examples of database marketing models.- Use: implementation issues.- Appendix A: Matrix algebra.

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  • PublisherSpringer
  • Publication date2014
  • ISBN 10 1493920871
  • ISBN 13 9781493920877
  • BindingPaperback
  • LanguageEnglish
  • Number of pages424

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Other Popular Editions of the Same Title

9781493920853: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

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ISBN 10:  1493920855 ISBN 13:  9781493920853
Publisher: Springer, 2014
Hardcover