Items related to Advertising in the Digital Age: Theories and Practices
- PublisherSAGE Publications Ltd
- Publication date2024
- ISBN 10 1529601975
- ISBN 13 9781529601978
- BindingPaperback
- Edition number1
- Number of pages304
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Advertising in the Digital Age : Theories and Practices
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Advertising in the Digital Age (Paperback)
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Sage Publications Ltd, London, 2024
ISBN 10: 1529601975
ISBN 13: 9781529601978
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Paperback. Condition: new. Paperback. With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising. A cutting-edge exploration of advertising theory and practice in the context of todays digital media environment, built around the BA in Advertising at the London College of Communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529601978
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Advertising in the Digital Age
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Advertising in the Digital Age
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