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Direct, Digital & Data-Driven Marketing - Hardcover

 
9781529708189: Direct, Digital & Data-Driven Marketing
  • PublisherSAGE Publications Ltd
  • Publication date2020
  • ISBN 10 1529708184
  • ISBN 13 9781529708189
  • BindingHardcover
  • LanguageEnglish
  • Edition number5
  • Number of pages784

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9781529708172: Direct, Digital & Data-Driven Marketing

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Hardcover. Condition: new. Hardcover. In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic. In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529708189

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Hardcover. Condition: Brand New. 5th edition. 752 pages. 10.00x7.50x1.75 inches. In Stock. Seller Inventory # __1529708184

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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty oflearning features online resources,the Fifth Edition provides an engagingjourney,which will leave any marketing student with a thorough knowledge ofhow all kinds of businesses manageregular communication with their customer base and target demographic. 784 pp. Englisch. Seller Inventory # 9781529708189

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