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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books) - Softcover
Synopsis
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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About the Author
Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback)
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SAGE Publications Ltd, London, 2025
ISBN 10: 1529795168
ISBN 13: 9781529795165
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Paperback. Condition: new. Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529795165
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Published by
SAGE Publications Ltd, GB, 2025
ISBN 10: 1529795168
ISBN 13: 9781529795165
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Paperback. Condition: New. Each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Seller Inventory # LU-9781529795165
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback or Softback)
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Sage Publications Ltd 1/29/2025, 2025
ISBN 10: 1529795168
ISBN 13: 9781529795165
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
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