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Synopsis
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
"synopsis" may belong to another edition of this title.
About the Author
Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple.
"About this title" may belong to another edition of this title.
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Business Analytics : Combining Data, Analysis and Judgement to Inform Decisions
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Business Analytics : Combining Data, Analysis and Judgement to Inform Decisions
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Business Analytics (Paperback)
Published by
SAGE Publications Ltd, London, 2023
ISBN 10: 1529796113
ISBN 13: 9781529796117
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Paperback. Condition: new. Paperback. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:* Analytics in Practice vignettes show how data and analytics have been applied in real organisations* Video interviews with industry professionals bring examples to life* A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529796117
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Business Analytics
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Business Analytics: Combining data, analysis and judgement to inform decisions
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ISBN 10: 1529796113
ISBN 13: 9781529796117
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Business Analytics
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Business Analytics
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ISBN 10: 1529796113
ISBN 13: 9781529796117
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Paperback. Condition: New. 1st. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: . Analytics in Practice vignettes show how data and analytics have been applied in real organisations . Video interviews with industry professionals bring examples to life . A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. Seller Inventory # LU-9781529796117
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Business Analytics: Combining data, analysis and judgement to inform decisions
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Business Analytics: Combining data, analysis and judgement to inform decisions
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ISBN 10: 1529796113
ISBN 13: 9781529796117
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