Items related to Digital Media Economics: A Critical Introduction
- PublisherSAGE Publications Ltd
- Publication date2023
- ISBN 10 1529796504
- ISBN 13 9781529796506
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages304
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Digital Media Economics : A Critical Introduction
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Digital Media Economics
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Digital Media Economics : A Critical Introduction
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Digital Media Economics (Hardcover)
Published by
Sage Publications Ltd, London, 2023
ISBN 10: 1529796504
ISBN 13: 9781529796506
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Hardcover
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Hardcover. Condition: new. Hardcover. Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance.Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes:- chapters on early economic thought and political economy- a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphonesThe detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students. Written for a wide audience, from undergraduate and graduate students to citizens and activists, this engaging text explains how economics can help us to better understand the development of digital technologies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529796506
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Digital Media Economics
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Digital Media Economics: A Critical Introduction
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Digital Media Economics : A Critical Introduction
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Digital Media Economics : A Critical Introduction
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Digital Media Economics: A Critical Introduction
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Digital Media Economics: A Critical Introduction
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Hardcover. Condition: Brand New. critical edition. 344 pages. 9.53x6.69x0.75 inches. In Stock. This item is printed on demand. Seller Inventory # __1529796504
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