Items related to Communication Skills for Conservation Professionals
Jacobson (ecology and conservation, U. of Florida, Gainsville) offers practical guidance for achieving conservation goals through effective communication. Following an introductory chapter, discussion includes gathering background information and targeting audiences, developing a communications camp
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Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches and offers scores of real-world examples and straightforward advice that will help conservationists develop the skills they need to communicate effectively.
About the Author:
Following an introductory chapter that provides an overview of the communication process, the book:
-- Describes research techniques for gathering background information and targeting audiences
-- Outlines the steps involved in developing a communications campaign
-- Explains how to use mass media
-- Provides examples for developing interpretive media
-- Explores long-term conservation education strategies
-- Presents program evaluation techniques
Communication Skills for Conservation Professionals is a much-needed addition to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment and to achieve greater professional and community success with their environmental campaigns.
Susan K. Jacobson is associate professor in the Department of Wildlife Ecology and Conservation and director of the Program for Studies in Tropical Conservation at the University of Florida in Gainesville, Florida.
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- PublisherIsland Press
- Publication date1999
- ISBN 10 1559635096
- ISBN 13 9781559635097
- BindingPaperback
- Edition number1
- Number of pages368
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Communication Skills for Conservation Profession- ALS
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Communication Skills for Conservation Profession- ALS
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