Selling E-Learning - Softcover

Hartley, Darin E.

Softcover

ISBN 10: 1562862995 ISBN 13: 9781562862992

Publisher: Association for Talent Development, 2006

Synopsis

Selling the concept of e-learning to management can e one of the biggest obstacles in bringing technology-based learning tools to your organization. But, you can win the hearts and minds of management with the knowledge tools, and confidence presented in this title. Learn the risks and benefits and be prepared to paint a realistic portrait that shows you've left nothing to chance.

About this title

From the Author:

Chambers, the CEO of Cisco Systems, has said, "The next big killer application for the Internet is going to be education. Education over the Internet is going to be so big it will make E-mail usage look like a rounding error!" This is a powerful forward-looking statement from a true leader in the Internet industry. It explains in part the momentum of the effort to design, develop, implement, and evaluate learning content, systems, tools, and applications that are technology-enabled (either through the Internet or other means) and that are becoming more invisible, immediate, and intrinsic to our work and home life.

From the Inside Flap:

Selling e-learning to management is not easy. First of all, you will likely be asked hard-to-answer questions such as "How much will this cost?" Is e-learning effective? What is the ROI for e-learning?"

"Selling E-Learning" is designed to prepare you for this important sales call. Use the practical advice in this book to explain both the risks and the benefits of e-learning for your organization. Moreover, you'll be prepared to paint a realistic portrait that shows management you have left nothing to chance.

Plus, the book includes a sample business case to strengthen your argument for e-learning and a business case template you can use to build your own rational e-learning plan. In addition, you will find useful checklists tools, and exercises to help you develop a strong case for bringing e-learning into your organization.

"Selling E-Learning" is part of series of books designed to explore targeted issues associated with bringing e-learning into an organization. The other books in the series include: "Leading E-Learning," "Evaluating E-Learning," "Designing E-Learning," and "Using E-Learning."

About this edition

• Publisher: Association for Talent Development
• Publication date: 2006
• ISBN 10: 1562862995
• ISBN 13: 9781562862992
• Binding: Paperback
• Number of pages: 128