Survey Basics - Softcover

Phillips, Patricia Pulliam; Phillips, Jack J.; Aaron, Bruce

Softcover

ISBN 10: 1562868098 ISBN 13: 9781562868093

Publisher: Association for Talent Development, 2013

Synopsis

Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data―but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.

A must read if you need to develop effective, valid, and reliable surveys.

Designed to be a quick, concise crash course on survey development:

• Design the instrument so that people find it easy to respond to.
• Ensure positive response rates.
• Watch for types of errors that can creep into survey results.

This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.

About this title

About the Author

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.
Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy. Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.
Bruce Aaron, PhD, has more than 20 years of program evaluation experience, and has presented at international conferences of organizations such as ASTD, ISPI, SALT, AERA, FERA, EERA, AEA, and The Psychometric Society. Aaron has authored or co-authored dozens of presentations, articles, chapters, and books, including Isolation of Results: Defining the Impact of the Program with Jack Phillips, and a chapter for The ASTD Handbook of Measuring and Evaluating Training.

About this edition

• Publisher: Association for Talent Development
• Publication date: 2013
• ISBN 10: 1562868098
• ISBN 13: 9781562868093
• Binding: Paperback
• Number of pages: 288