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Marketing: Relationships, Quality, Value - Hardcover

Nickels, William G.; Wood, Marian Burk

 
9781572591448: Marketing: Relationships, Quality, Value
Hardcover
ISBN 10: 1572591447 ISBN 13: 9781572591448
Publisher: Worth Publishers, 1996
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This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.

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  • PublisherWorth Publishers
  • Publication date1996
  • ISBN 10 1572591447
  • ISBN 13 9781572591448
  • BindingHardcover
  • Edition number1
  • Number of pages768

Other Popular Editions of the Same Title

9781572593114: Marketing: Relationships, Quality, and Value

Featured Edition

ISBN 10:  1572593113 ISBN 13:  9781572593114
Publisher: Worth Pub, 1999
Softcover

  • 9781572594722: Marketing: Relationships, Quality, and Value & Study Guide: Relationships, Quality, Value

    Worth ..., 1996
    Softcover

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