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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World - Softcover
My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead
Trust Between Consumers and Businesses is Gone
Here's How to Fix It
Internationally recognized millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the trust no one” mantra invading every customer’s mind today.
They deliver an eye-opening look at the core of all business trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.
Covers
8 ways to demonstrate trustworthiness to prospective clients
The #1 secret desire of today’s untrusting prospects how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations
How to avoid dumb mistakes that scream salesman” to prospects
Why Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?
How to keep products, services and prospects away from the avalanche of competitive and confusing information online
The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
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- PublisherEntrepreneur Press
- Publication date2012
- ISBN 10 1599184400
- ISBN 13 9781599184401
- BindingPaperback
- Edition number1
- Number of pages240
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Book Description Paperback. Condition: new. Paperback. My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights. -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized millionaire maker, Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the trust no one mantra invading every customers mind today.They deliver an eye-opening look at the core of all businesstrust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of todays untrusting prospectshow to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream salesman to prospects Why Where can I find clients? is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781599184401
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