Items related to How to Write a Good Advertisement
Synopsis
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
"synopsis" may belong to another edition of this title.
- PublisherMartino Publishing
- Publication date2015
- ISBN 10 1614278865
- ISBN 13 9781614278863
- BindingPaperback
- LanguageEnglish
- Number of pages248
- Rating
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How to Write a Good Advertisement
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How to Write a Good Advertisement
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