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An Amazon Best Book of July 2016: If you think you know the back-story of the founding of Facebook because you saw The Social Network, think again: Antonio Garcia Martinez’s Chaos Monkeys tells a more complete and sometimes darker story about the founding and development of Mark Zuckerberg’s multi-billion-dollar invention. This is not a whodunit (we know who did – Zuckerberg, those rowing twins, and assorted Harvard frenemies) so much as a procedural, a chronicle by the data-guru who was eventually forced out of Facebook (he went to Twitter) – but not before gathering some pretty interesting social data of his own: about Zuckerberg, about other Silicon valley “chaos monkeys,” and about the culture that spawned all of them. Others who have toiled in tech will recognize some universal truths: for example, that despite the great wealth, most are not in it for the money so much as the mission; Facebook, Garcia Martinez asserts, was a “church of a new religion,” its practitioners true believers. While there may be a little TMI for the casual reader, there are enough specific scenes and characters – Sheryl Sandberg included, of course -- that, geek or not, you can’t help but be fascinated. Me, I can’t help but wonder how many “likes” you’d get if you posted about it on your FB page... --Sara Nelson, The Amazon Book Review
Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most provocative chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and Chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, brewed illegal beer on the Facebook campus (accidentally
flooding Zuckerberg’s desk), lived on a sailboat, raced sports cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley cad.
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