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Brand Tuned: The new rules of branding, strategy and intellectual property - Softcover

 
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Smith, Shireen
ISBN 10: 1788602692 ISBN 13: 9781788602693
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Paperback. Condition: Very Good. A brand is more than a snazzy logo but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines so how do you navigate your way through the process? Thats where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: define your brand to drive the business forward and help it stand out know what brand promise will attract your ideal client pick a name that will put you front of mind ensure that the design elements you choose are distinctive and ownable train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR012138772

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Paperback or Softback. Condition: NEW. Brand Tuned: The New Rules of Branding, Strategy and Intellectual Property 0.9. Book. Seller Inventory # BBS-9781788602693

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