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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
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About the Author:
Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.
Review:
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
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- PublisherCengage Learning EMEA
- Publication date2000
- ISBN 10 1844801160
- ISBN 13 9781844801169
- BindingPaperback
- Edition number1
- Number of pages240
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