Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage (Concise Version) - Hardcover

Meyer, Ron; De Wit, Bob

Hardcover

ISBN 10: 1844801926 ISBN 13: 9781844801923

Publisher: Cengage Learning EMEA, 2004

Synopsis

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager's or student's capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who need a strategy text, without the case material.

About this title

About the Author

Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group ‘The Practice of Strategy’, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.

Review

"It is an intellectually stimulating book that is certain to engage the student reader through its unique approach" - reviewed by Sally Baack, San Francisco State University for the Academy of Management Learning and Education journal

"The authors present each topic as a debate, or tension, between perspectives. They einforce this debate with a selection of readings that presents summaries of original papers representing each perspective. It was these features, along with a 'reflectivepractitioner' tone, that persuaded me to adopt this text" - Paul Knott, Senior Lecturer in Strategic Management, University of Canterbury, Christchurch for the Human Systems Management journal

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2004
• Language: English
• ISBN 10: 1844801926
• ISBN 13: 9781844801923
• Binding: Hardcover
• Edition number: 2
• Number of pages: 293