Synopsis
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more emotion by design.'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious
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Emotion by Design: Lessons on Creativity from a Life at Nike
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Penguin (Cornerstone) (edition ), 2023
ISBN 10: 184794356X
ISBN 13: 9781847943569
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
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Emotion By Design
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Emotion by Design (Paperback)
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Paperback. Condition: new. Paperback. A revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire- How did Nike go from being a small sneaker brand to the world's most revered company?- Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?- And what can any founder or marketer learn from them?Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design.'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781847943569