Marketing: A Critical Textbook

4.38 avg rating
( 8 ratings by Goodreads )
 
9781848608788: Marketing: A Critical Textbook

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Each chapter in this book presents the alternative(s) approaches to the topic step by step

- Real world case studies and examples

- Fully supported with chapter pedagogy

- Features a Companion Website, including Instructor′s Manual

"synopsis" may belong to another edition of this title.

About the Author:

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Ellis, Nick; Fitchett, James; Higgins, Matthew; Jack, Gavin; Lim, Ming; Saren, Michael; Tadajewski, Mark
Published by SAGE Publications Ltd
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Softcover Quantity Available: 5
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description SAGE Publications Ltd. Book Condition: New. 1848608780 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # HU_9781848608788

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Nick Ellis; James Fitchett; Matthew Higgins; Gavin Jack; Ming Lim; Michael Saren; Mark Tadajewski
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Paperback Quantity Available: 5
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RU_9781848608788

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.52
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack & Ming Lim
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Softcover First Edition Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD31473873

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.88
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

ELLIS
Published by SAGE PUBLISHER
ISBN 10: 1848608780 ISBN 13: 9781848608788
New PAPER BACK Quantity Available: 6
International Edition
Seller:
NOOP LLC
(JAMAICA, NY, U.S.A.)
Rating
[?]

Book Description SAGE PUBLISHER. PAPER BACK. Book Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory # rubal269

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.85
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

ELLIS
Published by SAGE PUBLISHER
ISBN 10: 1848608780 ISBN 13: 9781848608788
New PAPER BACK Quantity Available: 4
International Edition
Seller:
NOOP LLC
(JAMAICA, NY, U.S.A.)
Rating
[?]

Book Description SAGE PUBLISHER. PAPER BACK. Book Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory # rubal372

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.85
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Nick Ellis
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Quantity Available: 1
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-138616

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.87
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Nick Ellis
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Quantity Available: 1
International Edition
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB138616

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.92
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Nick Ellis
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Softcover Quantity Available: 1
International Edition
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-138616

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.03
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Nick Ellis, James Fitchett, Matthew Higgins
Published by Sage Publications Ltd, United Kingdom (2010)
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Sage Publications Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and real world case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor s Manual and free access to full-text journal articles for students. Visit the companion website at. Bookseller Inventory # AAU9781848608788

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.82
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Nick Ellis, James Fitchett, Matthew Higgins
Published by Sage Publications Ltd, United Kingdom (2010)
ISBN 10: 1848608780 ISBN 13: 9781848608788
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Sage Publications Ltd, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and real world case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor s Manual and free access to full-text journal articles for students. Visit the companion website at. Bookseller Inventory # AAU9781848608788

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book