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Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success - Hardcover
Synopsis
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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From Library Journal
Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes. For public library business collections.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.
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Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success
Published by
Management Books 2000 Ltd, 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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Getting it Right the Second Time
Published by
Management Books 2000 Ltd., 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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Getting it Right the Second Time
Published by
Management Books 2000 Ltd., 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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Getting it Right the Second Time
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Management Books 2000 Ltd., 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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Getting it Right the Second Time
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Mercury Business Books 26/08/1991, 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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Getting it Right the Second Time
Published by
Mercury Business Books 26/08/1991, 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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Hardcover
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Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success
Published by
Management Books 2000 Ltd, 1991
ISBN 10: 1852511605
ISBN 13: 9781852511609
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