Items related to Getting It Right the Second Time: Remarketing Strategies...
Synopsis
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
"synopsis" may belong to another edition of this title.
From Library Journal
Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes. For public library business collections.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherManagement Books 2000 Ltd
- Publication date2000
- ISBN 10 1852523190
- ISBN 13 9781852523190
- BindingPaperback
- LanguageEnglish
- Number of pages270
(No Available Copies)
Search Books: Create a WantCan't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!
Create a Want
