American Modernism : Graphic Design 1920 to 1960 - Softcover

Remington, R. Roger; Bodenstedt, Lisa

Softcover

ISBN 10: 1856693457 ISBN 13: 9781856693455

Publisher: Laurence King Pub, 2003

Synopsis

This is the first book to present a comprehensive survey of the Modernist style as it emerged in America in the periods from 1920 to 1960 in various media - advertising, information design, identity, magazine design, print, dimensional design and posters. It examines the great works which by the mid-century had defined American graphic design. Opening with a section devoted to the emergence of Modernism, the book covers the major historical influences, such as European avant-garde art movements, technology, geopolitical issues, popular culture, educational innovations (such as the Bauhaus), architecture, industrial design and photography. The body of the book then collects together the key works in a chronological order from the 1930s to 1950s. The final section shows the impact of and reactions to this Modernist influence as graphic styles matured into the 1960s and beyond. Each exemplar is accompanied by an extended caption detailing the designer, date, client, connection to relevant context and anecdotal

About this title

About the Author:

R Roger Remington is Professor of Graphic Design at Rochester Institute of Technology, New York. His previous books include Nine Pioneers in American Graphic Design and Lester Beall: Trailblazer of American Graphic Design.

From Booklist:

As twenty-first-century design concerns seem to center increasingly on the depiction as well as the use of technology, this new graphic design book, copiously illustrated and thoughtfully written, provides a comprehensive overview of modernism as applied to American graphics and a look at the explosion of creativity ushered in via digital design.

From Vogue to the Playboy bunny and Show Magazine, Remington and Bodenstedt's energetic and insightful survey covers 40 critical years in American design history, starting with the emergence of the modernist movement in the 1920s, in terms of the enormous, pervasive, and ever-evolving influence of the European avant-garde on advertising, magazine design, posters, and other media. Whitney Scott
Copyright © American Library Association. All rights reserved

About this edition

• Publisher: Laurence King Pub
• Publication date: 2003
• ISBN 10: 1856693457
• ISBN 13: 9781856693455
• Binding: Paperback
• Edition number: 1
• Number of pages: 192