Pricing Photography is the definitive guide to determining what your photography is worth and getting a fair price for it. With fifty pages of clear, easy-to-read pricing charts for assignment and stock photography, the authors have removed the cloak of mystery that surrounds pricing and negotiating professional photography. If you plan to sell your photography, or even if you have been doing so for years, Pricing Photography is a must.
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Today’s Tough Photography Market Demands Top-Notch Pricing Skills
Good pricing skills are always an important ingredient of business success, yet in a lagging economy, they are even more crucial. When budgets are tight, photographers need to handle their pricing with more flexibility than usual, and a lot more creativity is required when negotiating with clients. Few photographers, however, master both skills, and many have no access to accurate market prices that they can base their quotes on, say Michal Heron and David MacTavish, authors of the widely used reference work PRICING PHOTOGRAPHY. In the freshly updated version of their classic pricing guide, they provide photographers with these three essential keys to successful pricing and negotiating.From the Inside Flap:
“An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between.” —Photo District News
“This valuable book not only provides guides to what other photographers may be doing, it explains, in detail, how you should be pricing your own stock photos and developing you own assignment fees. After all, we’re in business to make money, not to be starving old artists. . . . This is an excellent tutorial, for newbies and established professionals, to developing fee structures, stock prices, and negotiating strategies.” —Thom Bourgois, photography writer, talentx.com
“Heron teaches photographers how to systematically build the exciting, cutting-edge portfolio that advertising, corporate and editorial buyers are looking for.” —Photographic
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Book Description Allworth Press, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M1880559110