External customer satisfaction is key to your organization's success. But just as important are an organization's internal customers and how they work together to produce products and services. Your team must go beyond merely tracking to actually improving customer satisfaction.
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RICHARD CHANG is president and CEO of Richard Chang Associates, Inc., a consulting and publishing firm whose clients include Toshiba, Marriot, Citibank, Fidelity Investments, Nabisco, and McDonald's. He currently serves as chair of the board for the American Society for Training and Development. He lives near Irvine, California.
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