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Synopsis
Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
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- PublisherCerebellum Press
- Publication date2011
- ISBN 10 1936572001
- ISBN 13 9781936572007
- BindingPaperback
- Edition number6
- Number of pages220
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Brand: Cerebellum Press, 2011
ISBN 10: 1936572001
ISBN 13: 9781936572007
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Softcover. Condition: Good. 6. Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. Seller Inventory # SONG1936572001
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