Digital You: Real Personal Branding in the Virtual Age - Softcover

Arruda, William

Softcover

ISBN 10: 1949036758 ISBN 13: 9781949036756

Publisher: Association for Talent Development, 2019

Synopsis

What's your story?

The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value―making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.

About this title

From the Inside Flap

“Building your personal brand is like a video game: battles to be fought, prizes to be won, levels to be mastered. The thing is, you don't have any choice: you're playing whether you want to or not. You can trust William Arruda to be your guide and mentor through the new digital landscape.” —Michael Bungay Stanier, Author of the Wall Street Journal Bestseller, The Coaching Habit “Digital You is the must-read guide for being human in the online world. William Arruda teaches you exactly what to do and what to avoid so you can engage authentically, build your brand and increase your success and happiness at work.” —Dorie Clark, author of Reinventing You and Stand Out, and executive education faculty, Duke University Fuqua School of Business “Digital You is the comprehensive manual for being real and successful online. This book provides the practical, actionable steps you need to be able to make a powerful first impression, master social media, and grow your online network.” —Dave Kerpen, Author, New York Times Bestseller The Art of People & Likeable Social Media “If you know you need to develop your personal brand but just have no idea how to start, Digital You is the indispensable resource you need. It’s packed with practical, manageable suggestions for how to clarify, articulate, and communicate your unique brand in a way that’s authentic—and allows you to stand out from the crowd.” —Gretchen Rubin, Author, New York Times Bestsellers The Four Tendencies and The Happiness Project

About the Author

A corporate branding veteran and accomplished entrepreneur, William Arruda is the founder and president of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people around the world. He's also the co-founder of CareerBlast.TV, a video learning platform for professionals. His long list of clients includes American Express, Google, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi, Starwood Hotels, and Target.

As a thought leader, William is a spokesperson on personal branding, social media, and leadership. He has appeared on BBC TV, the Discovery Channel, and NPR, and he's been featured in numerous publications, including Time, Fast Company, the Wall Street Journal, and Entrepreneur. He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do!: 3D Personal Branding for Executivesand Career Distinction: Stand Out by Building Your Brand, and he writes a regular column for Forbes. William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing. He lives in New York.

Edition details

• Publisher: Association for Talent Development
• Publication date: 2019
• ISBN 10: 1949036758
• ISBN 13: 9781949036756
• Binding: Paperback
• Language: English
• Number of pages: 232