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Synopsis
The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.
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From the Back Cover
The Fundamentals of Typography (second edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media.
Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world, this book offers an essential guide to the subject of typography and its role within graphic design. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.About the Author
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.
Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.
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- PublisherAVA Publishing
- Publication date2006
- ISBN 10 2940373450
- ISBN 13 9782940373451
- BindingPaperback
- Edition number1
- Number of pages176
- Rating
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Softcover. Condition: Good. The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world. Seller Inventory # AMPLE2940373450
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Softcover. Condition: Good. First Edition. The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world. Seller Inventory # SONG2940373450
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