Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) - Softcover

Book 192 of 339: Management for Professionals

Alt, Rainer; Reinhold, Olaf

 
9783030233457: Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)
Softcover
ISBN 10: 3030233456 ISBN 13: 9783030233457
Publisher: Springer, 2020

Synopsis

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

"synopsis" may belong to another edition of this title.

About the Author

Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of "Electronic Markets" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

From the Back Cover

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2020
Language
English
ISBN 10 
3030233456
ISBN 13 
9783030233457
Binding
Paperback
Edition number
1
Number of pages
132

Other Popular Editions of the Same Title

9783030233426: Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

Featured Edition

ISBN 10:  3030233421 ISBN 13:  9783030233426
Publisher: Springer, 2019
Hardcover