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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Management for Professionals) - Hardcover
Synopsis
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread...
About the Author
Since 2005 Ralf T. Kreutzer has been a Professor of Marketing at Berlin School of Economics and Law. In addition, he is a marketing and management consultant, trainer and coach. He looks back at a career in various management positions at Bertelsmann, Volkswagen and Deutsche Post for more than 15 years.
Professor Kreutzer is well known for considerable impulses on various topics related to marketing, dialogue marketing,..."About this title" may belong to another edition of this title.
- PublisherSpringer
- Publication date2019
- ISBN 10 3030252701
- ISBN 13 9783030252700
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages330
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