Items related to Python for Marketing Research and Analytics
- PublisherSpringer
- Publication date2021
- ISBN 10 3030497224
- ISBN 13 9783030497224
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages284
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Python for Marketing Research and Analytics
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Python for Marketing Research and Analytics
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Python for Marketing Research and Analytics
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Python for Marketing Research and Analytics
Published by
Springer International Publishing Nov 2021, 2021
ISBN 10: 3030497224
ISBN 13: 9783030497224
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Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab not Elektronisches Buch, which integrate code, figures, tables, and annotation in a single file. The code not Elektronisches Buch for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research.This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics. 284 pp. Englisch. Seller Inventory # 9783030497224
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Python for Marketing Research and Analytics
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