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- PublisherSpringer
- Publication date2023
- ISBN 10 3031223926
- ISBN 13 9783031223921
- BindingHardcover
- Number of pages232
- EditorKotler Philip, Pfoertsch Waldemar, Sponholz Uwe, Haas Maximilian
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H2H Marketing (Hardcover)
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Springer International Publishing AG, Cham, 2023
ISBN 10: 3031223926
ISBN 13: 9783031223921
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Hardcover. Condition: new. Hardcover. H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783031223921
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H2H Marketing
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Springer International Publishing Jul 2023, 2023
ISBN 10: 3031223926
ISBN 13: 9783031223921
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. Neuware -H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. 236 pp. Englisch. Seller Inventory # 9783031223921
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H2H Marketing
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Springer, Berlin|Springer International Publishing|Springer, 2023
ISBN 10: 3031223926
ISBN 13: 9783031223921
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H2H Marketing : Case Studies on Human-to-Human Marketing
Published by
Springer International Publishing, 2023
ISBN 10: 3031223926
ISBN 13: 9783031223921
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Hardcover
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. Seller Inventory # 9783031223921
Quantity: 1 available
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H2h Marketing: Case Studies on Human-to-human Marketing
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Hardcover. Condition: NEW. 232 pages. 9.25x6.10x0.71 inches. In Stock. Seller Inventory # x-3031223926
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