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Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32) - Softcover
Book 31 of 52: Springer Series in Design and Innovation
Synopsis
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
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From the Back Cover
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
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Communication Design and Branding (eng)
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Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32)
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Communication Design and Branding
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 376 pp. Englisch. Seller Inventory # 9783031353871
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Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32)
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Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32)
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Communication Design and Branding
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 376 pp. Englisch. Seller Inventory # 9783031353871
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Communication Design and Branding : A Multidisciplinary Approach
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. Seller Inventory # 9783031353871
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